Yesterday I continued my patronage of small businesses in Rochester (you can see my post on The Henderson’s here), and I journeyed forth to partake in the inaugural Peanut Butter Appreciation Day at Rochester’s tiniest French patisserie, Bruno’s French Bakes.
The café is at the far end of our High Street, which unfortunately is notorious for a slow footfall, even for such a busy part of town. I’ve known of a number of cafés that have started out there, only to close up shop down the line, because they just can’t capture enough customers.
I’ve always thought that there was a relatively easy cure to this: make your café a destination. Make it the reason people come to the High Street! I know, I know, that’s much easier said than done.
Unless, apparently, you’re Bruno or Rick. This pair have done a remarkable job in publicising their delectable products, and I am yet to go to Bruno’s and be the only customer in the joint. That place is heaving. From my point of view, part of their success is due to the fact that they do create these wonderful celebratory events, like Peanut Butter Day and 2014’s Doughnut Day, both of which have been widely advertised. Who am I to refuse? Seriously, it’s a siren’s call.
Ultimately, the proof is in the (literal) pudding. Their cakes are to die for, and the look you can see on my face above is one of half joy, and half despair at the sheer beauty of the Peanut Butter and Chocolate pie I was consuming. Despair that it would end, and despair that it was surely too calorific to enjoy again immediately. Mr H had something similar, but with waffles, maple syrup and bacon topping. I mean come on. JOY.
If you’re in town, please go here immediately.